7 Reasons Why Your Business Should Have A Blog

by Evotive

blog writing

So, why should your business blog?

1. Customer Relationship Blogging allows you to connect with your customers on a more personal level since its nature is to be conversational. Depending on your business your customers may be daily, weekly, annual or sporadic and your blog offers a place to keep connected. Your blog can help you keep your customers informed, and even better it can help to grow community.

2. Reputation Management  –  What is the essence of your business? What is your business all about? What do you want others to know about you and your business? See, if we don’t share who we are, then we leave it up to others to write about us online. This has pros and cons. Typically unhappy people share their complaints more than happy customers share positive reviews. One wildly irate person might choose to dedicate a great deal of time and effort into making your business look bad. Your blog, and its archives reveal a great deal about your business. You have control of the messages and essence that you put out into the world of the internet.

3. SEO – Your blog can actually improve search engine rankings if you write SEO friendly articles and content. It lets the search engines know what your website is about since the search engine robots and spiders assimilate your relevant words. This can help your web pages pop up in the search query when a searcher enters in keywords that are on your website. We are over simplifying it a bit here for the purpose of keeping this brief. Do no underestimate the SEO factor and value in having a blog on your businesses website. *Tip*  create appropriate links to pages within your site (internal links)This can encourage visitors to discover other relevant pages on your website, and it will also naturally help your search engine optimization.

4. Branding- Many of us look up a website before deciding to do business. It’s an opportunity to check the business out and see if they have a personality, if they seem knowledgeable, and helpful. The classic rule still applies: people buy from people they know, like, and trust. By reading your business blog, I get a feel for you and your business, and I begin to make decisions of whether or not I feel like I know, like and trust you and your business. You might be surprised that potential customers often look at your website prior to contacting you, and they are deciding if they’ll call you or your competitor. A blog can be a great branding tool when used properly.

5. Effective PromotionDo you know that blog posts often times get tweeted, shared on Facebook, liked by Google Plus, they get recommended  on social bookmarks, and some posts even get syndicated! Do you see the possibility for viral content and wonderful free promotion? Pretty exciting!  Another aspect I’ll tie in here is: blogging allows you to share your message. Whereas social media shares the customers message *hint* You control the marketing message.

6. Provides Resourceful Industry InformationPeople are more internet savvy than ever before and many, many people like to do a fair amount of research before they make a purchasing decision. Your blog posts contain educational tips and information that the searcher is looking for. You can provide free education to your prospects and allow them to learn about your industry. Most industry’s love talking to an informed prospect and customer, and you can help in the education process!

7. Customer Feedback/Market Research If you need to know what your average customer thinks about a new product or future company plans, then surveys embedded in blog posts or simple comment boxes can provide you with immediate consumer feedback. This is feedback that would otherwise take weeks or months to obtain. You can even use the blog to answer visitors’ questions.

Do you see how blogs Rock?!

Having a company blog will take time. You will need to provide some regular content, even if it’s just weekly or monthly,  and you will want to take time to respond to comments as well.

There are some things you can do to ease the time issue such as put together and editorial calendar and have a handful of content writers, perhaps one or two from within your business, and one freelance writer who understands your business. Having several draft posts ready makes it less stressful for you to come up with a post each week.

Blogging can be a lot of fun, but more importantly it truly help grow your community of customers and fans and give you a global audience.

 Questions or comments? Please share below.

P.S. If you haven’t yet grabbed your copy of “The 13 Biggest Marketing Mistakes and How to Avoid Them” be sure to do so, it’s FREE and will help you kick-start your marketing plan! You’ll also get our  monthly Newsletter filled with great marketing tips, current marketing trends and valuable information you can use for your business

{ 12 comments… read them below or add one }

travelyn February 16, 2012 at 5:13 pm

Another informative article. I would certainly like to build my blog based on knowing, liking and trust. I think these are very important factors in life as well as business and one needs all three. Thanks
travelyn recently posted..The National Museum of Cambodia | Phnom Penh


hurom slow juicer February 25, 2015 at 1:46 pm

Although you’re taking a risk, you can attempt this
on your own. Compared to most other masticating juicers on the
market today, this machine has superb looks. The number of
expected wedding guests must also be kept in mind including the proportion between relatives and friends.
hurom slow juicer recently posted..hurom slow juicer


cuisinart cje 1000 February 25, 2015 at 2:33 pm

They are considering a ban on these compounds due to concerns that the paralysis could become permanent.
The temple shines with infinite reflections from hundreds
of crystallized glass pieces. As its name implies, the boat itself, created by an act of Congress in 1916, is the country’s only full-fledged floating post office with the power to cancel mail.
cuisinart cje 1000 recently posted..cuisinart cje 1000


breville je98xl February 27, 2015 at 1:23 am

They are considering a ban on these compounds due to concerns that the paralysis
could become permanent. Outside cleaners have to do a
good job, or they don’t get invited back. A form of the herb licorice, called deglycyrrhizinated licorice (DGL),
was explored for canker sores in a small study.
breville je98xl recently posted..breville je98xl


http://bestcheatmakers.com/racing-rivals-hack/ March 10, 2015 at 7:07 pm

EA Mobile includes all EA Mobile games,
but I specifically aas a sports gamer loved the Sports
Mobbile options such as Tiger Woods 09, Madden NFL 09, The Sims Pool, FIFA 08 and many more.
Schultz muscled his way into the Harlem numbers business,
chasing out such black notables as Madam Stephanie St.

Having a varied variety of functions, it’s an excellent touchscreen Smart
phone foor the social networking enthusiast.
http://bestcheatmakers.com/racing-rivals-hack/ recently posted..http://bestcheatmakers.com/racing-rivals-hack/


site November 14, 2015 at 4:01 am

It’s amazing to pay a quick visit this website and reading the views of all mates
about this post, while I am also keen of getting knowledge.
site recently posted..site


Ali February 11, 2016 at 6:05 am

If you would like to take much from this piece of writing then you have
to apply such techniques to your won website.
Ali recently posted..Ali


Barabara Isachsen February 14, 2016 at 12:29 pm

Marvelous, what a website it is! This webpage presents valuable data to
us, keep it up.
Barabara Isachsen recently posted..Barabara Isachsen


m.donnafawcett.com February 27, 2016 at 9:46 am

Superb website yyou have here bbut I wwas curious if you kneww
off anyy user discussion firums thast cover thee ame toplics duscussed here?
I’d really lve to bee a pzrt oof online community where I can get feed-back from other experienced individuals
that share thhe same interest. If you have any recommendations, please let me know.
Appreciate it!
m.donnafawcett.com recently posted..m.donnafawcett.com


anterior tibial tendonitis February 28, 2016 at 3:03 am

There is certainly a great deal to know about this topic.
I like all of the points you’ve made.
anterior tibial tendonitis recently posted..anterior tibial tendonitis


my site May 22, 2016 at 3:39 pm

Finally, it is all up to you and your personal schedule that will decide how
quickly you can complete your program. If this makes sense to
you and you would like to read more about how assignments can get you to
the “hip National bank” in record time, click on the link provided below now.
Born again Christian Believers need to understand the kingdom principles that
God has established, so they can exercise their prophetic gifts effectively.
my site recently posted..my site


more info here May 25, 2016 at 5:08 am

Nothing is more irritating than not being able to get in touch with
you in case there was a problem with their
download. She always talks over everyone and this can be very frustrating for
people around her. This does take a lot of time,
planning, effort as well as strategic implementation and statistic gathering, dissecting and understanding.
more info here recently posted..more info here


Leave a Comment

CommentLuv badge

{ 1 trackback }

Previous post:

Next post: