3 Embarrassing QR Code Mistakes, Oh NO!

by Evotive

QR code mistake

QR codes can be fun to use and there are lots of creative ways to use them.

We do encourage you to get creative and explore the countless ways you can use them to direct your viewers’ attention and call them to action.

By all means, explore the options and have fun with the process, But, be warned about these 3 Big and Embarrassing QR Code Mishaps!

There is strategic value to QR code marketing, but too often strategy is overlooked, which could lead to (at best) a mediocre response, or worse, a horribly embarrassing moment that could cost you a loss of potential customers.

 

Mishap # 1 : Ignoring Print Quality

QR codes are useless if they can’t be scanned. Just because the code scans when you check it on your computer, doesn’t mean it will scan when you print the code and have it on your business card or flyer. How embarrassing to have a code that doesn’t work, Oh My!

Mishap # 2 : Linking the QR Codes the Home Page of Your Website

With all the wonderful innovative ways to use a QR Code, why would you send them to your website home page? Does that page have a clear call to action? Does it give them a special offer? Does it do something, or is it just your home page?

*tip* Test your landing page, so the viewer doesn’t land on a 404 Error – Page not available

It’s pretty hard for the code to “do something” when it just leads the mobile viewer to your home page. *hint* A landing page that coordinates with your call to action or offer would be a better use of the code.

Mishap # 3: Getting to Creative with Your Code

Yes, there is room for creativity when creating QR codes, but they are completely ineffective if you they don’t scan. Typically there is a 25% to 30% error correction rate, but TEST your code with a couple of phones and different readers to be sure it can be wildly read. There are other technical limitations to be aware of as well. To be safe it’s recommended that your QR code be at least 1″ x 1″ and even better would be 1.75″ x 1.75″ to be on the safe side for readability.

We know some like to use QR Codes on T-shirts and clothing, which in theory is a great idea, but it doesn’t usually work that well. Over all the message here is to experiment, have fun but above all… test, test, test!

These marketing bloopers are to help you with your QR Code marketing, and also serve as a reminder that the best results come from having a complete well thought out marketing strategy!

We specialize in creating well-rounded marketing strategies for small to mid-size business, and implementing it with top-notch service. Contact us for details.

P.S. If you haven’t yet grabbed your copy of “The 13 Biggest Marketing Mistakes and How to Avoid Them” be sure to do so, it’s FREE and will help you kick-start your marketing plan! You’ll also get our monthly Newsletter filled with great marketing tips, current marketing trends and valuable information you can use for your business

{ 21 comments… read them below or add one }

indonesia-air.com February 26, 2015 at 7:33 am

The types that are available are numerous and you can choose your pick from the ones that range from hand press models to ones
that are electrically operated. Compared to most other masticating
juicers on the market today, this machine has superb looks.
If you own a centrifugal juicer and are annoyed
by the foaming and the clogging switch to a masticating juicer.
indonesia-air.com recently posted..indonesia-air.com

Reply

diabetes deactivated March 21, 2015 at 7:59 pm

Start your alternative treatment by eating lean foods that are not processed.
Different combinations of medications used to correct high
levels of blood glucose in diabetes. Smoking or being overweight also increases the
risk of GERD.
diabetes deactivated recently posted..diabetes deactivated

Reply

what is chia seeds, chia seeds side effects December 14, 2015 at 5:34 am

Sweet or savory, in a recipe or just sprinkled on top, Chia seeds go
to work distributing the flavor right away. Decreased blood flow to the eyes causes structural changes
over time that result in increased IOP. Pineapple can contribute to some really super tasting health smoothies, and
oats are amazingly versatile for breakfast and dessert.
what is chia seeds, chia seeds side effects recently posted..what is chia seeds, chia seeds side effects

Reply

Morgan Belschner February 14, 2016 at 3:07 pm

I have read so many posts on the topic of the blogger lovers but
this piece of writing is actually a nice piece of writing, keep it up.
Morgan Belschner recently posted..Morgan Belschner

Reply

mobilestrikehack February 21, 2016 at 7:59 pm

Raging from the precise mission the alliance focuses full-time around
the transition to similar location Mobile Strike hack ios.
mobilestrikehack recently posted..mobilestrikehack

Reply

Tyson February 24, 2016 at 5:12 am

Excellent post! We will bbe linking to this great article on our website.

Keepp up the good writing.
Tyson recently posted..Tyson

Reply

Beryl March 8, 2016 at 6:08 pm

My spouse annd I absolutely love your blog and find mos of your post’s to bbe exactly I’m looking for.
Would you ofrer guest writers to write contentt to suit your needs?
I wouldn’t mind composing a post or elaborating on a few of the subjects you write concerning here.
Again, awesomne website!
Beryl recently posted..Beryl

Reply

elilyyw483blog.komputerblog.com March 13, 2016 at 8:00 pm

If you are a reservist called to energetic duty after September
11, 2001, particular guidelines may apply to you.
elilyyw483blog.komputerblog.com recently posted..elilyyw483blog.komputerblog.com

Reply

zagg rugged March 16, 2016 at 1:13 pm

The 950 mAh lithium-ion battery lasts up to 3 months on a
full cost.
zagg rugged recently posted..zagg rugged

Reply

Rita March 18, 2016 at 8:32 am

Thanks for sharing it. It really assist a lot to us. I’m wanting forward to be your partner in business.
Please do not hesitate to contact me for those who’re interested and I’m prepared to offer
you our service for FREE!
Rita recently posted..Rita

Reply

dental offices in stockton ca March 23, 2016 at 5:52 pm

Sorry we could not verify that e-mail address.
dental offices in stockton ca recently posted..dental offices in stockton ca

Reply

cam model jobs April 1, 2016 at 5:38 pm

After studying the webcam trade from our modeling coaches, you
may have men and women drooling over you and practically throwing
cash at you.
cam model jobs recently posted..cam model jobs

Reply

player top video: autoradio gps bmw e90 April 2, 2016 at 7:37 am

One Stop Car Audio is understood for its expert professionals and competitive pricing.
player top video: autoradio gps bmw e90 recently posted..player top video: autoradio gps bmw e90

Reply

5 Burner barbeque April 11, 2016 at 9:38 am

Citation necessary Smaller sized and far more transportable versions exist, such as the Weber Smokey Joe.
5 Burner barbeque recently posted..5 Burner barbeque

Reply

Shana April 14, 2016 at 1:10 am

Updating your Visix digital signage functions to a
extra current model can enhance system performance, expand functionality and
provide you with new instruments to reach your viewers.
We are dedicated to a few to four enhancement and/or feature releases each twelve months and updating are
straightforward with downloadable files and help from our support crew.
Shana recently posted..Shana

Reply

Latosha April 15, 2016 at 4:48 pm

If you are relocating a sink or putting in a wholly new
one, professional help will probably be essential, which can price several hundred dollars.
Latosha recently posted..Latosha

Reply

http://ppc404.ru/view_topic.php?tid=2191 April 18, 2016 at 4:05 pm

The goal is to get from one finish of the maze to the other, and you will need fast leaping and
dodging abilities to make it through – however the good news
is you’ll be able to retry in the event you mess up.
http://ppc404.ru/view_topic.php?tid=2191 recently posted..http://ppc404.ru/view_topic.php?tid=2191

Reply

Ona April 24, 2016 at 1:46 pm

Homeowners could seek selfmade options to their rodent issues.

They could try quite a lot of repellents equivalent to mothballs and even important oils.
Ona recently posted..Ona

Reply

family rooms May 18, 2016 at 1:38 am

Undeniably believe that which you said. Your favorite reason appeared to be on the internet the simplest thing to be aware
of. I say to you, I certainly get annoyed while people think
about worries that they just do not know about. You managed to hit the
nail upon the top and defined out the whole thing without having side effect , people can take
a signal. Will likely be back to get more.
Thanks
family rooms recently posted..family rooms

Reply

Randi May 21, 2016 at 10:29 am

A Wall Street Journal and Business Week bestselling author of over 11 enterprise and monetary books, his
how-to enterprise and financial articles have appeared in over 6,
500 periodicals throughout the United States.
Randi recently posted..Randi

Reply

Jorge June 4, 2016 at 12:11 am

The information relating to actual property on this website is available in half from the Broker Reciprocity/IDX
(Internet Data Exchange) Program of the New River Valley Multiple Listing Service,
Inc.
Jorge recently posted..Jorge

Reply

Leave a Comment

CommentLuv badge

Previous post:

Next post: