QR codes can be fun to use and there are lots of creative ways to use them.
We do encourage you to get creative and explore the countless ways you can use them to direct your viewers’ attention and call them to action.
By all means, explore the options and have fun with the process, But, be warned about these 3 Big and Embarrassing QR Code Mishaps!
There is strategic value to QR code marketing, but too often strategy is overlooked, which could lead to (at best) a mediocre response, or worse, a horribly embarrassing moment that could cost you a loss of potential customers.
Mishap # 1 : Ignoring Print Quality
QR codes are useless if they can’t be scanned. Just because the code scans when you check it on your computer, doesn’t mean it will scan when you print the code and have it on your business card or flyer. How embarrassing to have a code that doesn’t work, Oh My!
Mishap # 2 : Linking the QR Codes the Home Page of Your Website
With all the wonderful innovative ways to use a QR Code, why would you send them to your website home page? Does that page have a clear call to action? Does it give them a special offer? Does it do something, or is it just your home page?
*tip* Test your landing page, so the viewer doesn’t land on a 404 Error – Page not available
It’s pretty hard for the code to “do something” when it just leads the mobile viewer to your home page. *hint* A landing page that coordinates with your call to action or offer would be a better use of the code.
Mishap # 3: Getting to Creative with Your Code
Yes, there is room for creativity when creating QR codes, but they are completely ineffective if you they don’t scan. Typically there is a 25% to 30% error correction rate, but TEST your code with a couple of phones and different readers to be sure it can be wildly read. There are other technical limitations to be aware of as well. To be safe it’s recommended that your QR code be at least 1″ x 1″ and even better would be 1.75″ x 1.75″ to be on the safe side for readability.
We know some like to use QR Codes on T-shirts and clothing, which in theory is a great idea, but it doesn’t usually work that well. Over all the message here is to experiment, have fun but above all… test, test, test!
These marketing bloopers are to help you with your QR Code marketing, and also serve as a reminder that the best results come from having a complete well thought out marketing strategy!
We specialize in creating well-rounded marketing strategies for small to mid-size business, and implementing it with top-notch service. Contact us for details.