Have you had a challenging time finding a particular business? I have. It’s a frustrating consumer experience and too often, businesses have no idea that they are hard to find.
This is one reason why it’s so important to ask new customers, “How did you find us.” Listen to their answer and learn how potential customers find you and discover the ways you’re not found as well.
Simply having a website is not enough for potential customers to find you.
Did you know that over 44% of businesses do not have a website?
Those that do are most likely not properly optimized. Over 85% of local businesses have a website that is not optimized for search engines, and almost no one uses their yellow pages phone book these days to find local business. They go to Google instead.
The modern way people find local businesses is with online search, and this includes review sites.
Your business may be truly fabulous, but that doesn’t mean people will find you. You’ve got to be where prospects can find you!
Even if you’ve been in a referral based business for years, new customers may not be able to find you, because, the old way of how customers find businesses has changed.
Don’t wait to be discovered, optimize your website and optimize your web presence.
One of the biggest mistakes local businesses make with SEO (search engine optimization) is they go keyword crazy. They simply guess what words the prospect will put into the Google search bar and they list a ton of random keywords thinking they are doing the right thing. I’ve been wildly surprised with the keyword choices some businesses make.
I know SEO isn’t easy, and I’m not suggesting you try to take it on yourself.
Just ask yourself, how easy is it to find my business online? Do my competitors come up in my search results, unless I type in my actual business name?
If they seek, can you be found?